The offset printing based on lithography has been popularly used in the printing industry for a couple of centuries already. It operates from a simple concept of water and oil. The same concept applies in order to separate between the non-image area and the image area of a stencil or plate.
When we opened our second outlet in the city, we have to give ourselves two weeks to find out things that we missed which is quite typical when lead-time to open is short. You tend to forget about the floor rag, cleaning utilities, cash box, office supplies and the likes. More importantly, two weeks is for you to compare your drawing plan versus the actual look and feel of the outlet in the given environment. Read the rest of this entry »
Granting that you just had your new business all sketched up in a well-prepared business plan and you are about to look into the branding side as part of your tactical implementation to ensure sustainability of your brand. You now ask a signmaker to do an outdoor sign for you and you were given a choice of whether to use digital printing or vinyl sticker. What’s the difference and the impact to your brand?
Wall graphic is a very attractive way to communicate your brand to your customers. It sets the mood of your boutique and at times, does the selling for you. Nowadays, you would rarely see a store in SM and Ayala without wall graphics. Here are the things that you should know about wall graphics.
Wall graphics are mostly printed on a vinyl sticker and mounted directly to the wall or through a PVC foam board. Inks are normally mild solvent for higher resolution prints and less unwanted odors. Some are sprayed with a liquid based coating for protection while others are laminated using thin clear plastic sticker.
With all the options to choose from, what would be the cheapest way of having a wall mural? Here’s a list to consider:
When I started working professionally in the printing industry, I found myself in a different world where you get to notice the prints around you. Suddenly, you get to mind the prints that as if came from nowhere; prints that you normally pay no attention to.
After a few months in prepress, I acquired this odd mannerism where I try to smell and stare at the prints at a very close distance. It’s quite odd because I do it even in public places. There was this one time when I received a menu from a waiter and instead of choosing my dish, I plunged myself into the prints and murmured by myself. You could just imagine the face of the waiter.
The term VDP (Variable Data Printing) is quite alien to me.
I learned about VDP through the digital printing business development program I recently attended. Like any other new things, you are always excited to try it out and experience it yourself. But the big question is, will it work.
Have you ever wonder why Coke is measured in ounce or oz.? I’m sure you’ve heard about the popular 8 oz. Coke and his small bro, 5 oz. I never really minded the figures in the bottle (and the calories count) especially after a lunch buffet.
I’ll start the Part II with a question. What is the size of a bond paper?
Most of us would answer 8.5 x 11 inches and some would probably look around and show you a bond paper since you can almost see it anywhere. You are correct, bond paper or Letter-sized paper is 8.5 x 11 inches where the term bond, originally came from commonly used document such as government bonds. A Tabloid is a combination of two Letters which would equal to 11 x 17 inches. This is basically the size of a Tabloid newspaper.
I started my printing experience during college days where I use to work as the Art Director of our University Publication. From then on, my career evolved in the world of color reproduction and understanding how it behaves.
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